AT&T Wireless — Digital Strategy & Marketing Performance

Led digital strategy initiatives supporting AT&T Wireless through Omnicom Media Group.

Key work included:

• Managing $110M+ annual media investment across digital channels

• Leading 360° digital planning across paid social, programmatic, and digital media

• Developing audience expansion tactics and geo-targeting strategies

• Presenting campaign insights and performance forecasts to executive leadership

Impact

• Generated $10M+ incremental ROI year-over-year through audience expansion strategies

• Increased revenue 20% quarter-over-quarter across paid social and digital channels